The city of Windsor, Ontario, is the southernmost city of Canada, and has a total population of 216,473 as of 2006 with an annual rise of 1.4 percent. Windsor is arguably the automotive capital of Canada in which this industry group is a sub-sector of the advanced manufacturing sector that comprises establishments primarily engaged in manufacturing cars, trucks, vehicle components and parts. The city is also home to the University of Windsor and St. Clair College. The market for Jobs in Windsor is strongly influenced by the automotive manufacturing industries. Factories in the city include numerous Ford Motor Company plants, a Daimier-Chrysler minivan assembly plant, a Hiram Walker Canadian Club plant, and a General Motors' transmission plant. Windsor's job market is also dependent on mould building for the plastic injection industry, for which the city has an international reputation.
From May 2010 to May 2011, the labour force for Windsor decreased by 5,900 as fewer people were looking for jobs in Windsor. The number of unemployed persons declined by 5,300 and as a result, the unemployment rate fell from 11.1 percent in May 2011 to 9.6 percent in May 2011. According to the Windsor Essex County Base Economic Analysis, a majority of the jobs in Windsor are in manufacturing (45,000 employees), tourism/gaming (22.000), wholesale and retail trade (21,300), and health care and social services (16,000).
Because of the City's reliance on the manufacturing sector, the recent downfall in the economy had negative effect on Windsor's job market. As such, diversification of Windsor's overall economy, including the manufacturing sector, would play a key role in strengthening the local economy and mitigating future negative downturns. Diversification is hoped to create the potential for additional jobs in Windsor in industries such as Creative Industries/Digital Media, Health and Life Sciences, Professional Services/Back-Office Operations, Tourism, Education, and Logistics/Warehousing. Diversification of the City's well established manufacturing sector will also create jobs in Windsor in advanced types of manufacturing - particularly within new market sectors such as renewable energy, aerospace, and health care.